Broadcast around the world via pay-per-view and partners such as Fox, the UFC has also established itself as the top MMA organization in the world today with almost 20 million fans on Facebook alone, approximately US$600 million in revenue, and a rumoured valuation of US$4.2 billion. The organization now counts in its ranks the deepest roster of fighters in the world, consisting of top athletes from the Western hemisphere including global icons like Conor McGregor, Ronda Rousey, and Jon Jones. Over the past 20 years they have worked tirelessly with US state athletic commissions and international bodies to get the sport globally sanctioned and accepted into the mainstream.Īfter 360 events in 22 countries around the world, you’ll be hard-pressed to find an MMA fan who hasn’t watched a UFC event. This is thanks to the efforts of UFC President Dana White and owners Frank and Lorenzo Fertitta, who bought the UFC in 2001. Though it first started out in 1993 as a no-holds-barred clash of fighting disciplines, MMA has since evolved into the beloved combat sport millions of fans around the world today. As the first-ever major MMA promotion, the UFC is where it all began.
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